Here's a great example of Spike Jonze's appeal as a music video director: he takes a ridiculously simple idea and elevates it into something fun and memorable. In this video, the band members of Dinosaur Jr. recklessly drive a golf cart through traffic, playing the very underrated game of urban golf. Their golfing journey takes them to various spots in New York City until lead singer J Mascis finds the green on top of a skyscraper. In the end, with a view of the World Trade Center in the background that's hard to ignore, he sinks the putt much to his delight. Despite driving through the city like a jerk, hitting a person in the eye with the ball, and mercilessly whacking a couple of dudes with a golf club - you can't help but feel happy for his accomplishment. There's no underlying sense of irony here, it's just pure, madcap fun. Jonze does not add too many flourishes to this video, but watching the ball zip through the city is pretty damn neat. It's goofy, it's lighthearted, and it also provides a nice little snapshot of what Manhattan looked like twenty years ago. Like all of Jonze's best videos, it's his unique approach to these simple concepts that really makes it work. Spike Jonze was able to give alternative rock bands like Dinosaur Jr. high quality music videos on very modest budgets, and despite the simplicity, this is only something he could pull off. He would make better music videos, but on a pure enjoyment level, this is definitely one of his best.