Though he has assorted jealous detractors, such as the dastardly Wes Mantooth (whether or not his mother Dorothy is a saint or not is up for debate), Ron Burgundy is considered by most to be a natural and charismatic leader of men. As a result of this, he commands the respect of those around him, and can summon his trusted accomplices Brian, Champ and Brick through the utterance of this line, preferably through the medium of a conch shell. In the real world, many have chosen to emulate San Diego's finest newsreader and use the line as a way of summoning the presence of assorted acquaintances for activities such as the purchase of new suits or an impromptu jazz flute session.
