3. Focus On The Present
What Marvel film are you most looking forward to? I'm sure Kevin Feige and the rest of the blockbuster powerhouse would want the answer to be Thor: The Dark World, but odds are its something much further ahead; Guardians Of The Galaxy or Avengers: Age Of Ultron. Now this may say something about Thors lesser appeal, but Id say its more to do with Marvels current information release policy. When you've got two new films coming each year its obviously impossible to keep the focus just on the one coming up, but theres a danger as we move beyond Phase 2 people will be looking so far ahead whats actually coming next will feel like old news. Nolan never discusses anything beyond the project hes currently working on; when pushed on Inceptions release whether hed return to Gotham he was incredibly closed lipped. The brilliance here is twofold. In keeping his focus on the film at hand means each time the movies the best it can be; theres no thought of saving something for a later entry. But also it keeps audiences primary interest on what theyll be seeing soon, helping the box office for that film be as high as it can be, with the film not feeling like filler. Pixar are the only other high profile example of this; although some concept art often surfaces of studios upcoming catalogue, theres never a trailer or any real promotion for a film before the previous one is released.