10 Most Ridiculous Movie Marketing Campaigns

How many movie marketing campaigns do you know that even have their own Wikipedia page?

That's how extensively the Merc with a Mouth took over the Internet in the months leading up to Deadpool's release, with Fox allowing Ryan Reynolds to have intimate input on how the film was sold around the world, appearing in most of the bespoke viral content himself.

Though the campaign as a whole was full of the expected R-rated Deadpool snark, it confounded expectations for how blockbuster movies are promoted in a number of ways.

From making a testicular cancer PSA to having Deadpool hang out with Manchester United and Betty White, "murdering" Mario Lopez, and even erecting billboards which promoted it in the style of a romantic comedy - due to the film releasing just before Valentine's Day - Reynolds and co. ensured to cover every possible aspect of the customer base.

With its irreverent, self-aware tone, Deadpool's marketing was a perfect primer for the movie itself, and is widely credited with propelling it to such unexpected box office glory, grossing a staggering $782.6 million worldwide against a mere $58 million budget.