3. The Island- It's.... It's Everywhere
The Island is a film notorious for its product placement. According to legend, there are more than 35 separate brands showcased in the film, ranging everywhere from Xbox to perfume. The film achieves a level of meta-awareness that would make Charlie Kaufman roll over in his eventual grave when its female lead Scarlett Johansson's character (who is a clone) sees the source of her DNA in a perfume commercial, which is a commercial from the real world repurposed for the film that starred Scarlett Johansson. Does that make sense? Because it shouldn't. Michael Bay defends all the advertisements, saying that it adds a level of realism to the film. In a way, that makes sense. What doesn't make sense is why Aquafina would care of a bunch of clones who are never supposed to see the light of day or even know that there's an outside world where Aquafina comes from. But that's what you get for asking Michael Bay to make some semblance of sense. Unless it's The Rock. That movie's awesome.
