10 Movie Trends That Have Been Killing Cinema For Longer That You Think

4. Spoilerific Trailers

The 'Modern' Problem: Speaking of Carrie, here's one of the most irritating trends with modern movies; trailers that give everything away. The trailer for the Chloë Grace Moretz 'horror' not only provided a succinct set-up of the film's story (what you expect from a trailer), but also showed the film's pivotal climax in great detail (certainly what you don't expect). Sadly this isn't just a lone case; pretty much every major movie gets over-exposed in the barrage of marketing, with The Amazing Spider-Man 2, which had its final scene presented in multiple trailers, being a particularly bad culprit. We get that the most interesting images tend to come from the third act of a film, but if you stuff them all into the trailers all it does is make their appearance in the finished film feel anti-climactical. This is all exacerbated by the sheer number of trailers that exist; on their own they may be fine, but between them you can work out the entire story. But Actually: If you thought the trailer for 2013's Carrie gave a lot away, you clearly haven't seen the one for the original; there's not only an intense focus on the pig-blood-soaked rampage, but a subsequent murder is also given away. It's a particularly excessive example, but it's far from abnormal; most classic movies boast trailers that show all but the very final scene. If anything, trailers got less spoilerific as time went on, with the internet and clamouring fans slowly bringing the practice back.