10 Movies That Are Actually Good Besides The Marketing Gimmick

1993's Cliffhanger was understandably marketed on the full-throttle appeal of Sylvester Stallone placing himself in high-wire peril for our entertainment.

The trailers couldn't fixate enough on shots of Stallone's life on the line and, most famously of all, making a frankly ridiculous leap over a gorge, accompanied by the memorable tagline, "Hang on!"

Cliffhanger's award-winning marketing campaign belied the fact that it was also a surprisingly good movie, making the most of its peak-era action star, unique setting, and sweaty-palmed action to deliver a highly entertaining action flick.

Cliffhanger went on to gross over $250 million worldwide against a $70 million budget, ensuring it became one of Stallone's sturdier hits of the '90s.

And considering it could so easily have been all sizzle, no steak, it was refreshing to see a Stallone tentpole that backed up its flashy marketing with strong filmmaking craft.