10 Movies That Sold You A Lie
9. Crimson Peak Was More Gothic Romance Than Creepy Horror
The horror genre is one of the most profitable in the entire industry, a fact that recent hits such as Get Out and Annabelle: Creation have only reinforced. The low financial risk involved for the studios coupled with the high financial reward that comes with the audience's continued love of having the absolute sh*t scared out of them has made horror a consistent slam-dunk at the box office.
Guillermo Del Toro's Crimson Peak turned out to be a commercial disappointment, earning just $74.7 million worldwide against a $55 million budget. Why? Because it most definitely was not a horror movie despite the marketing campaign insisting otherwise, and left many casual horror fans disappointed as a result.
Seemingly the only person telling people that Crimson Peak wasn't a straight-up scary movie was Del Toro himself. The trailers were all based around the spooky locations and jump scares in an attempt to draw in the horror crowd, when in reality the movie was actually a Gothic romance with supernatural elements that relied much more heavily on character and atmosphere than things going bump in the night.