10 Oddly Specific Genres That Were Briefly Hugely Popular
3. Dark And Gritty Fairy Tales
After Tim Burton's Alice in Wonderland surprised everyone by earning over a billion dollars at the box office, everybody else looked to capitalize on the movie's success by throwing their own dark and gritty fairy tale reboots at the screen as soon as possible.
During the brief boom for revisionist fairy tales, we ended up with the completely unnecessary and yet moderately successful likes of Hansel and Gretel: Witch Hunters, Snow White and the Huntsman and follow-up Winter's War, Tarsem Singh's lavish but hollow Mirror Mirror, Twilight director Catherine Hardwicke's Red Riding Hood and Bryan Singer's Jack the Giant Slayer.
The vast majority of them came and went with little fanfare and quickly faded from memory as the studios soon came to their senses and realized that Alice's ten-figure haul had cornered the market for Disney and Disney only, with the studio's highly lucrative string of live-action remakes set to continue for a long time yet.