10 Reasons The Comic Book Movie Fad Is Here To Stay
9. They've Built Brand Loyalty
Brand loyalty is an important ingredient when creating long-lasting profits. If consumers believe that a particular brand makes high-quality products, they will choose to buy it over and over again while spreading good word of mouth to other consumers.
Unique among most cinematic genres, comic books start building brand loyalty among their fans early on in life. Avid comic book enthusiasts read about their favourite heroes exploits from a young age. Fans then follow a particular comic book publisher from page to screen because they believe that publisher creates the highest-quality superhero adventures.
Recently, Marvel's Guardian of the Galaxy tested Marvel fans' brand loyalty. Prior to the films release, the general public knew next to nothing about the Guardians. Some pundits predicted the lack of popular heroes would hurt GOTGs box office. Marvel proved the naysayers wrong when GOTG became a massive worldwide box office hit.
Its obvious now that the Marvel banner alone can sell obscure superheroes to the public. Fan loyalty like that used to be reserved for proven blockbuster stars and directors. Now, Marvel can depend on a core audience. As long as Marvel continues to produce high-quality products, their brand loyalty will ensure a healthy box office for the foreseeable future.