10 Signs DC Will Dominate Marvel At The Box Office (Eventually)
8. DC Isn't Relying On Formula
Most Marvel films have become so predictable you can set your watch to them. It isn’t a Marvel movie unless there's a bevy of quips, some inter-Avenger snark, and a massive aerial battle with the fate of the world/universe hanging in the balance (this summer’s Captain America: Civil War being a notable exception).
While there’s nothing inherently wrong with Marvel sticking to formula - it’s been working for the studio so far - Marvel is giving DC a golden opportunity lure in audiences with something unique.
While everyone including Time Warner’s CEO complained about BvS and Suicide Squads’ perceived lack of fun, audiences bought tickets for them in droves. Suicide Squad especially had strong box office legs, which means moviegoers were willing to watch it over and over again.
Neither film played it safe and both, while being uneven quality-wise, appealed to a large audience. The movies' marketing campaigns, especially Suicide Squad's, emphasized that the movies would be edgier and grittier than your typical Marvel fare, and this was partly what drew moviegoers to the theatre.
If the DCEU can continue to offer filmgoers un-formulaic films while upping the quality of its output, the studio will gain an edge over Marvel.