10 Simple Fixes That Would Make Movie Trailers Awesome Again

4. No Presenting Of Dreams As Real

How are the Avengers going to repair Captain America's shield? What is Luke doing with R2-D2? How is Batman going to get out of this post-apocalyptic landscape? These were some of the biggest questions from the trailers for some of the past year's biggest films, moments that are exciting when you first see them and can form the crux of the speculation around a movie (that was the most we saw of Mark Hamill before The Force Awakens hit).

But after the movie (and I'm calling it for Batman V Superman), the whole thing feels hollow. The moment you realise something's a dream it ceases to be important; the scene is removed from the internal logic of the world of the film and that promise of resolution we talked about earlier is destroyed (we never learned anything about the prospect of a broken shield and the specifics of Luke's pre-island antics are still up in the air).

You can argue it's a little cheap of the director relying on visions as a narrative device in the first place, but that's nothing compared to the cheek of presenting a dream as reality; while it's obviously oh-so easy for a trailer editor to use, it has such a deflating effect that they really should avoid it.