If there's one thing Hollywood doesn't need, it's encouragement. You so much as let its various studios get a sniff of a bankable project and they'll have either James Franco or Sam Jackson down for a script read so fast your head will spin.
In fact, sometimes they don't even need any financial reassurance, and are happy to punt on pretty much anything if they can get enough star names attached. Not a single man woman or Will Smith thought Gemini Man would end up making bank, but the whole thing seemed like too big of a laugh not to immediately pump $138m into.
And yet, a quick scan of your own DVD cases or bookshelves will tell you that the movie industry should be this dried up, spluttering wasteland of creativity that it often feels. So many glorious tales currently sit unadapted, so many incredible stories remain untold and, in truth, a lot of great movies are somehow going un-sequelled.
Hollywood has the next generation of golden movie moments right at its fingertips but, for whatever reason, refuses to unclench the fist around its purse strings and grab them. Which is stupid, if you ask us...