In the age of viral marketing and teaser trailer
upon teaser trailer you’d think that the art of the movie poster is all but
redundant. But that’s not so: posters are still an important part of marketing
a movie and besides you can’t hang a trailer on your wall to ensure all your houseguests
are aware of your superior taste in films, can you?
There are some absolutely stunning movie posters
out there – so stunning, in fact, that it’s arguable they’re an art form all of
their own. But they say you should never judge a book by its cover and the same
sentiment applies to films. Just because a movie’s artwork is great it doesn’t
always mean we’re in for a great movie.
You’ve got to hand it to the movie marketing
business though: they certainly know how to polish a turd and sell said
polished turd to us moviegoers with gusto with awesome posters that craftily
disguise the crappy films they’re promoting.
May these movie posters be a lesson to us all in
not taking things at face value.