10 Things Filmmakers Need To Stop Doing Immediately

People are bombarded with advertising these days. It can be given to everyone in so many ways; it is administered via the now old fashioned techniques - newspapers, television, radio, billboards; as well as it now being up in everyone's grills on the likes of Facebook and YouTube, too.

Of course, we also get them in super size prior to films at the cinema. However unwanted advertising is for most of us, unless Don Draper is involved, it looks like people will just have to accept it and be inventive with the way in which they avoid the bombardment. Within the actual feature presentation, though, is certainly not cool and it is a lot more difficult to avoid.

Some product placement can be relatively subtle and mostly painless just for the fact that it is over quickly enough. But when they never seem to shut up about Will Smith’s vintage 2004 Converse in I, Robot or a movie like The Internship is made, which is basically just one long advert for Google, it can all become much more jarring and vomit-inducing.

Transformers: Age of Extinction shows off more than 50 products through its awful awful runtime. 50! Not even Wilson’s stunning performance in Cast Away can make this a cool thing to do in films.