10 Things You Just Have To Accept About The Amazing Spider-Man Reboot

7. It's Had A Wonky Marketing Campaign

When people heard Paul Giamatti was going to play the Rhino, fandom rejoiced. When trailers teased his mammoth metallic presence, a shudder was produced down its collective spine. This could only mean the knock down drag out slugfest of the decade to put the Batman/Bane fight in its corner. Then came the film, and that tease was expanded into€well, a bigger tease, honestly. Reactions were split into guffaws or outrage or guffaws of outrage. Needless to say, fans were none amused. But misinformation was not the only crime. When the trailer revealed an image of Gwen Stacy falling in slow motion, presumably at the hands of the Green Goblin, alert fans noticed she was wearing the same attire she wore in the comics when the Goblin dropped her to her death. Had they really just telegraphed the ending twenty seconds into the preview? Surely not, we all said as we piled into the theaters, surely they were deliberately playing this gimmick to fake us out. And then, without fail, that turned out to be exactly the opposite case. For once a trailer did not lie, and it ruined the surprise for everyone. Thanks to the filmmakers€™ devotion to detail, Gwen Stacy€™s clothing was enough to give away her fate. What a cheat. And while the filmmakers themselves may not have the onus of advertisement on them, this sort of failing does cause one to turn to another shortcoming of the reboot itself€