10 Trailers That Completely Mis-Sold The Movie

4. The Amazing Spider-Man

When the reboot of Spider-Man was announced, the one thing that stopped all the fans of Sam Rami€™s trilogy (well, at least the first two) from running to the hills was the promise of delving into the mystery of Peter Parker€™s parents; why they weren€™t there and the tantalising thought of it tying into their son€™s arachnid abilities. The advertising campaign cemented this notion in peoples mind, promising to tell €˜The Untold Story€™. Along with the enticing subtitle, the trailers contained scenes of Curt Connors tempting Parker to €˜come and get€™ the truth and marginalised character Dr Ratha hinting at something different about the web-slinger. With smart thrillers making a resurgence in blockbuster cinema, it looked like Spider-Man was ready to take a fresh direction. Then the film arrived. And almost any reference to the mystery was dropped. I€™ve complained before about The Amazing Spider-Man€™s lack of resolution, leaving at least four key plot points unresolved (Norman Osborne€™s illness, Dr Ratha€™s disappearance, Uncle Ben€™s killer, the deal with Peter€™s parents) purely to bait a sequel, but the trailer made this problem worse. The hype it managed to instill was the main reason for the ultimate disappointment; a reboot wasn€™t a terrible way for the franchise to go, it just needed to be done with some sensibility. It would have been a lot easier to forgive the numerous open threads had we not been essentially promised by Sony to get a sense of resolution. Although from another point of view, this cheeky advertising flip almost guarantees people will flock to see the sequel. http://www.youtube.com/watch?v=FpKPiHYJc54
 
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Contributor

Film Editor (2014-2016). Loves The Usual Suspects. Hates Transformers 2. Everything else lies somewhere in the middle. Once met the Chuckle Brothers.