You know the feeling: you're sat in the cinema anticipating whichever film you've just shelled out for, wishing the movie would start at the time advertised, and then POW! you see a trailer that immediately makes you wish you were actually watching THAT film instead.
It may well be a film you're already excited to see, or for a real thrill it could be a film that has flown in under your radar, but whatever the context, the trailer has you psyched. You've mentally booked your tickets, you're already queuing excitedly for your popcorn... And then the time comes to actually see the movie.
Smash-cut to two hours later as the end credits roll, the lights come up and you're conducting an autopsy on an absolute failure. What the hell happened? How could something have changed so much from those first excellent trailers? Where was that killer looking scene? Was it all just a lie?!
It happens. Actually, it happens more than you'd probably like to suspect. Mostly because there are companies who are paid specifically to make trailers (and to sell a film to you regardless of the quality of the completed thing), trailers can be big fat liars, and unfortunately, we're the ones who end up being the victims of the deception.
Here are 10 of the worst offending trailers that ended up being way better than the movies they teased...
10. X-Men: Apocalypse
Maybe we were just spoilt by the quality of First Class and Days of Future Past, but X-Men: Apocalypse never lived up to its brilliant trailers. Sure, the later trailers were definitely full of too many spoilers (we didn't have to know that Wolverine would show up, dammit!), but watch them back now and you can't say that they aren't full of more emotion, style, and substance than the finished product.
Okay, the film wasn't entirely bad, it just wasn't as good as we've come to expect from our favourite mutants in spandex. Apocalypse wasn't as interesting or exciting as he first appeared, and there are only so many times we can watch Xavier reach out to Magneto and try to convince him there's a better way to rule the world. Plus the third act felt overly familiar.
There was also the suggestion that Psylocke, a hugely anticipated character in the cinematic X-Men franchise, was going to be a much more formidable foe. Here's hoping the next time a new character is hyped up in a future X-Men film they actually, I don't know, have some effect on proceedings.