10 Upcoming Movies Studios Don't Know How To Market

The first film didn't exactly work wonders at the domestic box office, resulting in the distribution of this sequel switching over to Universal.

The marketing for this thus far has been the exact opposite of buzz-worthy. Making the film look more like a Transformers spin-off than anything else, the trailers have put ill-advised focus on some shoddy CGI-work and the core concept of robots fighting monsters... and that's all. They've done nothing to distinguish this from any of the litanies of countless other blockbusters just like it.

Say what you will about the first film but its marketing at least emphasized the novelty appeal of it. The trailers here are just mimicking everything else, from the incredibly Power Rangers-esque new Jaegers, to the Black Panther-style hip-hop soundtrack that's been pasted on top of all of the marketing.

To go along with all of this, the marketing has failed to give any background to new viewers who haven't seen the first film. Judging from initial box office prognostications, the film is set to debut to less than its predecessor, which is certainly not what Universal were hoping for. This is thanks to a marketing campaign that has failed to please fans of the original by gentrifying the series and has alienated any potential newcomers.