We live in an era where moviegoers generally know way too much about a film before they're sat down watching it.
Between overly spoilerific trailers and the inevitability of leaks finding their way online, it isn't easy to go into a movie while knowing little about it.
But sometimes studios manage to downplay or hide things in plain sight, rather than by locking them behind closed sets and scary non-disclosure agreements.
These 10 movies, for instance, all have audiences assuming they're one thing when, in fact, they're something else entirely.
The answers have been out there for a while hidden in interviews which passed most fans by, because the juicy rumours and implications are far more fun to talk about, right?
But it's time to demystify these 10 upcoming movies by getting to the heart of what they're actually about, whether for better or worse - and thankfully in most cases it's for the better.
Less spoilers than confirmations of where each of these films is headed artistically and what audiences should expect, here's proof that these films aren't exactly what you think...
10. It Isn't Part Of The MCU - Morbius
Morbius is the latest entry into the somewhat confusing Sony Pictures Universe of Marvel Characters (SPUMC).
Beyond the fact the franchise's namesake hardly rolls off the tongue, you'd be forgiven for being unsure of how its movies slot into the continuity of the Marvel Cinematic Universe.
Though the first entry into the SPUMC, Venom, had no direct interaction with the MCU, Morbius' trailers confirmed the presence of the MCU's Adrian Toomes aka Vulture (Michael Keaton) for what will presumably be a cameo role.
To the average observer, this seemed to cast any doubt aside about the SPUMC existing within the MCU, that Tom Holland's Spider-Man is walking around in the same universe as Tom Hardy's Venom and Jared Leto's Morbius.
Except, it's a little more complicated than that.
Despite Morbius star Tyrese Gibson recently seeming to "confirm" that the film was explicitly part of the MCU, Sony Pictures followed up with a statement to Gamespot clarifying that the film absolutely isn't in the MCU.
Basically, this awkward arrangement between Sony and Marvel Studios allows MCU characters to dip their toes in the SPUMC, while giving the MCU the ability to plausibly ignore anything they don't like from the SPUMC.
How casual audiences are supposed to make sense of this is anyone's guess.