Super Bowl LI was certainly a game for the ages, with the New England Patriots staging a legendary comeback against the Atlanta Falcons in the first ever Super Bowl game to go into overtime.
Even so, one of the biggest reasons to watch the big game is to catch all of those terrifically lavish commercials for upcoming movies and TV shows, and when studios are spending $5 million for 30-second spots, you know they're going to bring out their prime rib material.
And that they certainly did, with the summer's biggest movies in particular showing off some of their most insane set-pieces and tantalising teases. It's not all going to live up to the immense hype, of course, but these ads were undeniably effective in building excitement on the grandest stage of all.
12. First Glimpse Of Ayesha - Guardians Of The Galaxy Vol. 2
The minute-long Guardians Vol. 2 trailer was a total home-run that further cemented how hilarious, action-packed and visually stunning this movie looks.
In addition to seeing Gamora use a gigantic gun, Groot kinda-swear and Nebula and Yondu seemingly join the team, we got our first glimpse at Elizabeth Debicki's Ayesha, the golden High Priestess who enlists the Guardians' help.
In her opulent palace, she has the team called before her and asks them, "Just who in the Hell do you think you are?", and going by Star-Lord's smirk, he's probably got a sassy response in mind.
Considering earlier reports suggested Ayesha would ultimately be the movie's villain, it'll be interesting to see how that pans out. But after months of the character being kept under wraps, at least fans finally know what she looks like.