12 Awesome Moments From Super Bowl 2017 Trailers
9. Throwing Shade At Fifty Shades - John Wick: Chapter 2
The marketing for the much-anticipated John Wick sequel took a turn towards the satirical by throwing some very distinct shade at its direct box office competition, Fifty Shades Darker.
The trailer uses the same font as Fifty Shades' marketing to urge audiences to "slip into something a shade darker", while showing clips of a woman undressing and Keanu Reeves' titular bada** getting suited and booted.
Considering Fifty Shades Darker will be an absolute box office juggernaut this Valentine's weekend, John Wick: Chapter Two clearly needs to fight dirty and push itself as a well-placed piece of counter-programming, of which it's currently doing a splendid job.