12 Most Disposable Films Of 2015

Watch once and discard.

Thanks to the explosion of media, everything has become about now and to hell with posterity. Movies are a brand, a product that can be grabbed off the shelf by people in a hurry. Brand recognition is important in an overcrowded marketplace and if the portions emphasize quantity over quality, it€™ll tide audiences over until the next instalment. This doesn€™t make for films that are good or even memorable, but as long as they can be identified by their titles and summed up in less than 140 words, who cares? Hollywood is selling a product, and the product it sells just happens to be movies. 2015 was a great year for instantly disposable films €“ in fact, it might even have surpassed 2014, a year that included The Amazing Spider Man 2, 300: Rise Of An Empire and Transformers: Age Of Extinction. They weren€™t good enough to be memorable or bad enough to be a guilty pleasure, they just killed time on a wet afternoon. Hollywood has become a restaurant chain, a purveyor of a tasty product that offers no real nourishment but appeals to kids (of all ages) all the same. That product was never meant to last, but it€™s so addictive that audiences keep coming back for more.

12. Ant-Man

Ant-Man is the concluding chapter in Phase 2 of the Marvel Cinematic Universe, yet doubts persist €“ is it a movie in its own right or just a transition between Avengers: Age Of Ultron and Captain America: Civil War? For the first third, thanks no doubt to Edgar Wright€™s input, Ant-Man is charming and inventive, but then it reverts to formula with montages of Paul Rudd learning to use his powers and, for no particular reason that helps the narrative, throws in a cameo from The Falcon. Corey Stoll€™s corporate villain is basically a more thuggish version of Jeff Bridges€™ character from Iron Man, attempting to steal a prized invention before developing his own rival version. He gets his own supervillain costume in the end, and you know what that means.

Ian Watson is the author of 'Midnight Movie Madness', a 600+ page guide to "bad" movies from 'Reefer Madness' to 'Poultrygeist: Night of the Chicken Dead.'