12 Most Insane Things Happening In Movies & TV Right Now (Nov 23rd)

5. YouTube Are Giving A Movie Away For Free

Everything is awesome (when everything is free!)

Usually, you can expect movie studios to be firmly committed to making as much money out of their productions as possible. If they can get an extended edition or a director's cut out there to sell a film to an audience more than once, you can be damn certain they'll do it. But the times they are a-changing.

Recognising that everyone loves free stuff as well as the incredible marketing opportunities presented by Black Friday, Warner Bros have decided to help boost the marketing campaign of The LEGO Movie 2: The Second Part by giving away the first movie for free. They're doing that by streaming it for 24 hours on YouTube via the trailer post for the sequel.

It might be atypical behaviour for a studio, but it's bloody genius and you could definitely see it setting a precedent that others will follow.