Jan de Bont's $80m horror remake was panned by critics and nominated for five Razzie Awards, as well as wasting an immensely talented cast including Liam Neeson, Catherine Zeta-Jones and Owen Wilson. All style but no substance, the quality of the movie was foreshadowed in the marketing by a horrendously awful tagline. As (hopefully) everybody knows, houses aren't born; they are built. So that's just ridiculous. It's also insulting to the house's feelings to claim that it has been bad from the beginning, especially when the story reveals that it wasn't even completed by the time Hugh Crain's entire family had died and turned him into a crazy recluse. It's just plain inconsiderate of the dwelling's ghosts to lay the blame for the supernatural shenanigans on the family home.
8. Suspiria (1972)
Dario Argento's Suspiria is a horror classic, and one of the most well-known entries in the entire genre. Stylish, surreal, unsettling and atmospheric, it's a little surprising that the tagline is so laughably nonsensical. Maybe something got lost in translation along the way. Firstly, the tagline insinuates that Suspiria has a running time of 104 minutes. It doesn't; the movie is actually six minutes shorter than that. On top of getting the length of the movie wrong on the poster, it inadvertently makes the ending sound like the worst part of the movie. If read literally, the tagline comes across as saying 'the ending is the least scary part of the film'. In the horror genre, the final act is when everything builds to a crescendo so it should in theory be the scariest part of the movie. Clearly, those who marketed Suspiria disagree.
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