20 Things You Didn't Know About Fight Club
10. The Lost Art Of Subliminal Messaging
We’ve talked about the Subliminal Brads, and everyone knows about the penis frame spliced into the end of the movie.
Everyone also knows about the fact that, on the original Fight Club DVD, following the standard piracy warnings, a one-second long subversive message from Tyler Durden appears:
Fincher actually wanted to do more - he wanted to splice subliminal images into the title cards at the beginning of the film, but neither Fox nor Regency Pictures would allow him to mess with their logos.
However, Fincher got to play a little more on the tenth anniversary Blu-Ray version of the film. Load the disc, and the menu for Drew Barrymore romcom Never Been Kissed appears for a good fifteen seconds before the real menu for Fight Club comes up and it’s revealed to be one of the director’s little jokes.