20 Things You Somehow Missed In Jackie Brown
2. Acuna Boys
Tarantino certainly loves inventing fictional brands and then featuring them across his subsequent films - most famously evidenced by his regular inclusion of Red Apple cigarettes somewhere in most of his projects.
But Jackie Brown birthed another cinematic tradition for the filmmaker, as when Jackie and Sheronda (Lisa Gay Hamilton) make the bag exchange at the mall's food court, note that Sheronda is drinking from a cup with the branding "Acuna Boys."
Acuna Boys have been featured in numerous Tarantino films since, though only once as another branded drink - as Acuna Boys soda in Death Proof.
Elsewhere Kill Bill Volume 2 has pimp Esteban Vihaio (Michael Parks) running a crime ring called the Acuna Boys, and the Acuna Boys are seen in an intermission ad in Grindhouse.
It's worth mentioning that Tarantino lifted the name from the name of the central gang in the 1977 revenge film Rolling Thunder.