3 Beers That James Bond Would Be Better With Than Heineken
So that the next Bond movie doesn’t make the same mistake, here are the 3 beers for JB to choose next time:
In the next instalment of the James Bond franchise Skyfall - our suave assassin and occasional shagger, 007, will swap shaking-and-not-stirring for swilling-and-not-gargling as part of a commercial affiliation with Heineken that will see the worlds most famous spy develop a penchant for a particularly hoppy beer. In defence of the decision that goes someway to slice open the tradition of Bond, Daniel Craig explained that The simple fact is that, without them, we couldnt do it. Its unfortunate, but thats how it is. This movie costs a lot of money to make, it costs nearly as much again, if not more, to promote, so we go where we can. Apologetic for all the wrong reasons, Craigs lovely lickspittle explanation misses the point. Im not disappointed that Bond will no longer tilt the stem of a glass before sucking up the spirit all in the name of money; rather I am enraged that the beer chosen as an alcoholic replacement is one so simple and underwhelming. Of all the beers chosen as the necessary product placement, Heineken offers barely a bubble of character. So that the next Bond movie doesnt make the same mistake, here are the 3 beers for JB to choose next time: