Is 4D Cinema That Leaves You “Smelling sweet like Johnny Depp”, The Future?

A South Korean company plan to export 4D cinema to Europe and the U.S. that in Asia that will supposedly revolutionise the way we watch films in the theatre, and make 3D look old hack.

The Daily Mail wrote today that according to South Korean company CJ 4DPlex, seeing films in 3D is simply not good enough anymore and 4D is where it's at now. By introducing further sensations such as smell and movement into the auditorium 4D films are getting audiences closer to the action than ever before €œproviding the most immersive movie-watching experience€ according to CJ 4DPlex€™s CEO Andy Park. First introduced for specialist screenings of Avatar, audiences were treated to wind rushing through the theatre, flashing lights, water mists and the lingering smell of explosives. In the past few months more and more films have been getting the 4D treatment in South Korea. Pirates Of The Caribbean: On Stranger Tides left cinemagoers feeling damp but also €œsmelling sweet like Johnny Depp€. For Kung Fu Panda 2 the seats were fitted with massage motors that could punch you, lightly, in the kidneys and backside whenever Po is hit or falls down. Transformers: Dark Of The Moon patrons were left feeling nauseous as the smell of burnt rubber was pumped into the cinema. With cinemas in South Korea, China, Mexico and Thailand and with ticket prices costing a few pounds more than the 3D screenings, CJ 4DPlex now has plans to set up operations in the United States and Europe. In the meantime the closest we are going to get this year in the UK is director Robert Rodriguez€™sSpy Kids 4D which reportedly will include a numbered scratch and sniff card given to viewers to use when corresponding numbers appear on the screen. We would like to hear your thoughts on the subject, is this a step too far for cinema, turning it essentially, into a theme park ride and more desperation from studios and theatre owners to leave the comfort of your own home to experience a unique cinematic experience? Or is it truly offering you something that sounds pleasing? Would you be willing to pay more for the experience and what films you would like to see in 4D?

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