5 Biggest Threats To The Marvel Cinematic Universe (And The 5 Best Ways To Fight Them)
3. The Low Cost Of Resurrection
Marvel, in comics and movies alike, has a problem with death. They don't handle it well. Now admittedly, they're not the only offenders, but they killed so many people and brought them back that in "X-Men: The Last Stand," nobody seemed to care in the theater when Cyclops was killed. When characters can't seem to die--or when they "die," only to come back, it takes the thrill out of the action. The good guys are going to win (again), the bad guys are going to lose (again), and everyone's apparent immortality is a matter of suspension of disbelief.
The answer is all too simple here: let characters die.
It's not like they don't have other stories to tell with other characters. When characters can die, and you care about the characters, there's suspense. It's going to take years for them to retrain their audience, but it would be so worth it.