3. The Museum of Invisible Art
He followed up his Gucci-sponsored short film with an exhibition last year, called the Museum of Invisible Art. Bear with me on this one guys! In this high art concept, people where invited to pay for an idea of an art piece, which they could then imagine owning, without going through the trouble of having to own something that belonged in the physical world. A sort of Quantum art piece, if you will. Ill let him defend the piece on his
kickstarter page
When you contribute to this Kickstarter project, you are not buying a visible piece of art! You will not receive a painting or a film or a photograph in your mailbox. What you will receive is something even more fascinating: The opportunity to collaborate in an act of artistic creation. You will receive a title card with a description of a piece of art, as well as a letter of authentication. You may mount this card on a blank wall in your home or gallery. What comes next is up to you!
Believe it or not, but someone actually paid $10,000 for a piece called Fresh Air." I mean, c'mon: it's called "Fresh Air", (clearly he's in on the joke) while some gullible wealthy one percenters are forking out the cash. Here are the words that were written on the title card accompanying the piece.
A unique piece, only this one is for sale. The air you are purchasing is like buying an endless tank of oxygen. No matter where you are, you always have the ability to take a breath of the most delicious, clean-smelling air that the earth can produce. Every breath you take gives you endless peace and health. This artwork is something to carry with you if you own it. Because wherever you are, you can imagine yourself getting the most beautiful taste of air that is from the mountain tops or fields or from the ocean side; it is an endless supply.
Sounds like a great way to make money during the recession (low overhead, maximum profit). But at least we can get a hint of Franco's comedic side - at least that's what it appears to be, shining through the nuttiness of it all.