3. Part 3, Part 4, Part
A movie is the sum of its franchise. As successive films grow in popularity, the quality of the movie starts to become irrelevant. Dont believe me? Two words: Breaking Dawn. The audience is going to see a movie not just because it seems to be a fantastic plot line with great special effects. Its because we want to see Arnold Schwarzenegger with Stallone and Willis, or Benedict Cumberbatch breaking into the Star Trek universe, or even the fact that Clark Gregg needs to come back as Agent Phil Coulson! As audience members, we love our characters, our universe that we have brought our hearts and souls to. We always want more.