It's no secret that since the success of Marvel's The Avengers studios are looking to rollout intricate schemes to be more like Disney's cash cow. DC made headlines by signing up Batfleck to play alongside Superman in their next film, X-Men: Days of Future Past looks to rally all of the Marvel characters that 20th Century Fox legally owns together, and Sony's Spider-Man movies are going to be paired with movies detailing the Sinister Six and Venom. And let's face it, audiences by and large are asking for it. The Avengers made $1.5 billion, and the widespread enthusiasm surrounding Days of Future Past adds fuel to the fire that franchise tie-ins sparked. With the increased prevalence of these "tent-pole" pictures, and with seemingly thousands of $100 million-plus films coming out in 2015, the success of one film is going to be connected to the success of the other closely connected films in the respective franchises. There are obviously savvy people working at Marvel, and they have had their fingers firmly on the pulse of the general public, but their more recently announced strategies seem to be leading them on a crash-course to market failure. This list is ultimately speculative because none of the movies or TV shows discussed in this article have come out yet. But Marvel and Marvel property-holders have come to rely on fan speculation in order to keep excitement high, so why not examine what could lead to the potential failure of Hollywood's biggest success of the 21st Century, the super-hero movie.
Bryan Hickman is a WhatCulture contributor residing in Vancouver, British Columbia. Bryan's passions include film, television, basketball, and writing about himself in the third person.
