2. Breast Men (1997)
A legitimate reason for breasts on a poster? Well, the (semi) true account of the pioneers of breast implant surgery must rate highly on the 'what else do we put on the marketing?' scale. David Schwimmer plays the doctor whose success with chests goes to his head, working on bigger-and-bigger projects for strippers and adult movie stars, wheras counterpart Chris Cooper focuses more on the day-to-day implications for everyday women. The film includes real-life interviews with women who had the surgery done in which, keeping with the factual tone of the marketing, you only see the torsos and breasts of the interviewees. Valid reason for breast marketing then, ruined by the marketing team's desire to put as many breast-based puns on the posters as they could find. "The perfect breast...was a total bust" one poster claimed, accurately summing up the performance of the film at the box office.