5 New Movie Marketing Tools We're Already Tired Of

1. Teasers Of Trailers For Trailers

The existence of this marketing ploy just baffles me, and seems to be universally loathed by movie lovers everywhere. In a digital age where there are literally hundreds of fan sites and movie blogs, studios learned that they could advertise trailer releases as news. "The new trailer for such-and-such comic book movie will launch tomorrow at noon!" They're in turn aided by the various websites who republish that information as news, building hype around the trailer release and "covering" the story of the trailer hitting the web. I'm guilty of this - not just on this site but on others as well, and studios know how rabidly excited fans get about new footage of highly anticipated content. Making a trailer release news is one thing, but advertising that trailer with another trailer is just downright idiotic. It began simply enough with shorter, truncated versions of the final trailer, giving us perhaps a minute of footage rather than two-and-a-half. Now, however, we're haunted by the Instagram or Vine trailers, giving us six freakin' seconds of footage, nonsensically and randomly slapped together to make the most exciting six seconds possible. Then when the teaser launches, it ends with text saying "find the full trailer online on Friday at the website!" When will it end?! I hate to sound cynical, and don't mean to complain, but some of these new marketing techniques are just baffling. Those mentioned here are just a few examples, and it's easy to hop online and find a handful of others. I get that studios are desperately trying to find ways to market their films in a new digital age where our attention is already being pulled in a million different directions. It's just that the majority of them have unfortunately not found the right way to do it. What did you think of this list? Are you as annoyed with these new marketing tools as the rest of us? Sound off in the comments below and be sure to follow me on Twitter @JimLovesMovies.