5 Reasons Why Cinema Is Dying And Needs To Evolve (And 2 Ways It Could Do That Instantly)
5. Cost
Probably the biggest reason why the movie-going experience is failing, money. We’ve all heard the stories from such actors like Al Pacino, about how he used to pay a quarter and go to the movies to see a double feature in the ’50s.
Unfortunately, It doesn’t work that way anymore. However, the concept of paying what even in the 50s was a relatively small amount and seeing a double feature didn’t die as long ago as you might think.
It was only about ten to fifteen years ago that a movie ticket was still hovering around the £5 mark in the UK, as opposed to the £10 mark it is at today.
The average household income for a family in the UK in 2020 is around 30 thousand-pounds and you’re looking at anything between £10 to £17 just for one adult movie ticket. Which is just too expensive for families that have other priorities in the way of bills and other necessities.
This is why the larger films thrive because it’s a special event to take the children or family once every few months to see the latest blockbuster from Marvel. Meanwhile, the smaller films get left behind.
Even Scarlett Johansson bemoaned the cost of going to the movies recently in a roundtable interview with The Hollywood Reporter.