Pixar was ahead of the Superhero movie game back in 2004, bringing a keen awareness of the genre that has yet to be matched in any live action superhero film. Brad Bird's screenplay was aware of genre formula, and payed homage to it without letting the cliche undermine the freshness of their concept, which in essence boiled down to "What if a Superhero had a midlife crisis?" Since the release of The Incredibles, the superhero film has experienced something of a massive boom, finally blossoming into a more successful genre than ever before. Since 2004, The Incredibles can now play off a seemingly infinite number of "sequel" tropes which influence the genre. The possibilities for commentary are endless, and Brad Bird's insistent about only returning if the story is compelling only lends more credibility to the idea that this will be a smart story worthy to follow the original.
Self-evidently a man who writes for the Internet, Robert also writes films, plays, teleplays, and short stories when he's not working on a movie set somewhere. He lives somewhere behind the Hollywood sign.