7 Sweet Life Lessons Unicorn Store (Almost) Teaches Us

The final pamphlet that Kit receives from the Salesman is about love. If you want to have dreams, you need to surround yourself with people who will support them. Even if some of those people may have doubts, it's important that they celebrate your right to pursue the things you care about.

Kit's mom seems to do this when she tells Kit that failing at something you care about is one of the most grown-up things a person can do. Prior to this, however, Kit's parents have urged her to pursue a life plan that directly opposes her dreams. They do this in a loving way, and they're ultimately good parents, but they appear to see getting kicked out of art school as the chance for Kit to start a real life.

It's an understandable viewpoint, although still a bit insensitive to the fact that art school was the only life that seemed real to Kit until it ended. If the unicorn is meant to represent our fantasies, Kit doesn't actually have a whole lot of people who are feeding her unicorn with loving energies. Even Virgil, who apparently learns to believe enough to enter The Store in the last moments of the film, completely doubts Kit from the moment he hears about her unicorn.

Then again, why should Kit receive those loving energies when she's so unwilling to give them? The Salesman points out that she's entirely selfish, and she never does anything to disprove this. She uses time with her parents to look good for the Salesman, and she only meets Virgil because she needs a favor. These characters all seem to love each other, but they're terrible at putting the right energy into the way they express that love.