4. Simultaneous International Premieres
Theres only one reason, and one reason alone for a simultaneous international premier. Studios will always cook up some warm shit to feed those gullible enough to eat it about creating a global buzz or other such nonsense but come on, were not f*cking stupid. Simultaneous international releases serve one purpose: they wring as much as possible out of a big name but otherwise god-awful movie at opening weekend, before the critics jump on it and tear it a million new assholes for being such inane, patronising bollocks. Take Sex in the City 2. Released to a sea of waiting fans around the world, it made $31m of its $100m production budget back at its domestic opening weekend. Not too bad, but since then its entire domestic gross has only reached $95m in total. Once people saw it, word got around about how eye-stabbingly dreadful it was and the moneys been slow flowing ever since. Yet worldwide Sex in the City 2 has made nearly $300m, which has, to the relief of the Studio, justified its barely tolerated existence. If it werent for the simultaneous international release though, I guarantee this would not have been the case (source:
BoxOfficeMojo). Studios know it, thats why they do it: word of mouth greatly affects box office figures eradicate the issue by getting it to the entire audience at once before they can warn their neighbours across the pond. Crafty bastards!