8 Cheap Tricks Hollywood Uses to Get Your Money

5. Blowing Their Wad on the Trailer

When you make a movie, you can never really be fully certain whether or not it€™s going to be any good until after the fact. In fact, films in general are made by a crew of people all holding their breath, hoping that what they€™re making doesn€™t turn out to be a black spot on their career. Sometimes, they can breathe a sigh of relief €“ Tarantino or Scorsese was at the wheel and it all turned out fine. Other times, this happens€ http://youtu.be/1byZkbNB3Jw This is a dastardly trick which annoys the living shit out of me when I fall for it. Sometimes, you€™ll see a trailer €“ and it€™s usually from some airy comedy or the next action popcorn shoveller €“ that is absolutely hilarious, or otherwise looks pretty badass. Then you go see the movie and it€™s just disgraceful. You recognise those parts you saw in the trailer when they happen and yeah, they are slightly cool, but surrounded by such a rubbish movie, they just aren€™t as effective. It's only out of context that they work so well. What€™s happened here is simple. The Studio knew the movie was bad, so they shoved everything of note into the trailer to fool us into thinking there was more. And we fell for it, again!
 
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Stuart believes that the pen is mightier than the sword, but still he insists on using a keyboard.