For those folks who haven't seen Deadpool yet, welcome (and a big hello to the two of you). Fox's foul-mouthed mega success was the hit that nobody saw coming, making more domestically in one weekend than The Wolverine did in its entire run. While comparing the two is similar to comparing apples and oranges, there are important lessons to be learned here. One, there's definitely an audience for adult superhero pictures, and they'll sure as hell go to the movies if they're offered a tantalizing prospect. Two, if you market a movie well, it can reach people and demographics that a run-of-the-mill marketing campaign could only dream of. Wolverine is already a proven character, so Fox won't have to worry about whether he'll make bank. If they use clever marketing tactics - like referencing that the studio who made Deadpool are making Wolverine 3 - and produce a genuinely great product, like Deadpool was, they should have no trouble drawing those R-rated fanatics back to the cinema next year.
Danny has been with WhatCulture for over ten years, and is currently Doctor Who Editor and WhoCulture Channel Manager, overseeing all of WhatCulture's Whoniverse coverage. He has been writing and video editing since his early teens, and first got a taste for content creation after making his own Doctor Who trailers, off the back of a burning obsession with the Matt Smith era of the show. Like many his age, he first got into Doctor Who with the 2005 revival, but has since gone back and fallen in love with the classic years too. If you need someone to recite every Doctor Who episode in order, or to give you a random factoid about the making of Gridlock, Danny is the person to ask!
