For those folks who haven't seen Deadpool yet, welcome (and a big hello to the two of you). Fox's foul-mouthed mega success was the hit that nobody saw coming, making more domestically in one weekend than The Wolverine did in its entire run. While comparing the two is similar to comparing apples and oranges, there are important lessons to be learned here. One, there's definitely an audience for adult superhero pictures, and they'll sure as hell go to the movies if they're offered a tantalizing prospect. Two, if you market a movie well, it can reach people and demographics that a run-of-the-mill marketing campaign could only dream of. Wolverine is already a proven character, so Fox won't have to worry about whether he'll make bank. If they use clever marketing tactics - like referencing that the studio who made Deadpool are making Wolverine 3 - and produce a genuinely great product, like Deadpool was, they should have no trouble drawing those R-rated fanatics back to the cinema next year.
