9 Films That Actually Benefited From Bad Reviews

It's never a good sign when your director (David O'Russell) disowns his own movie. Originally titled Nailed, O'Russell left the project after constant production setbacks and haphazard financing, resulting in the project ceasing shooting.

With the level of star power involved here, it could be seen as a shrewd move to rebrand a film that was mostly in the can. Sprinkling in a few additional shots could see the studio profiting from a rom-com that would please the average movie-goer.

The 'unmitigated disaster' scored an embarrassing 9% on the Tomatometer and a 14% Audience Score.

This was beginning to get messy.

In trying to ease some of the pressure off their stitched up experiment, they used an AV Club quote on the back of the DVD case calling it a 'comedic masterstroke.'

In reality, the completed quote told a different story... 'there's little reason to believe the untroubled version of the material would have been comedic masterstroke.'

To the naked eye, this could be seen as a contentious use of critical response, but in actual fact it turned out to be a win-win. If people believed the quote, they'd buy the movie, yet if they searched for the rest of the review they would find the critique aimed at the former production and the O'Russell's original idea.

There's always a positive in there somewhere, even if your movie is simply terrible.