9 Reasons Doctor Strange Is The Least Anticipated MCU Movie

While Marvel seem to have the concurrent production cycle releasing two (soon to be three) movies a year down, they've still not quite cracked how to market them; pushing out a teaser for one movie before the release of another really distracts focus and can confuse a more casual audience.

They seem to be going for a more gradual approach at the moment, with a teaser hitting just over half a year in advance before a full trailer a couple of months later, saving the real amping up until the month prior to release. However, even with this blue-print in mind, their tact with Doctor Strange seems a bit off; while they've ticked the boxes of trailer releases, everything else has been incredibly muted (compare it to Civil War, which had endless concept art teases).

There may be an assumption by some that for movies under such a big banner you don't really need to promote them too heavily, but outside of the internet bubble that's not quite true; not every pours over each and every released snippet trying to discover secrets. For Doctor Strange to have made only minimal impact less than two months before release certainly doesn't make it feel like it's getting locked into the cultural mindset.