Avengers 4: Endgame Trailer Reactions - 8 Ups & 1 Downs
3. The Emotion
You get the sense that Steve Rogers won't be the only one shedding tears during Avengers: Endgame.
With Tony Stark's isolation, the losses suffered by everyone still alive, and callbacks to the past - that shot of Steve looking at the photo of Peggy - ensures that Marvel has a great understanding of its fanbase, and knows exactly how to play on their emotions.
That works wonders in a teaser such as this, which is light on plot elements. It's all about eliciting that emotional response, and it does that beautifully.
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