Avengers: Endgame - What We Got Vs What Was Advertised

1. How Endgame's Marketing Improved The Film

All of that amounts to the experience of watching Avengers: Endgame - emphasis on the word experience there - being very different to what you might expect having seen the trailers, and that's absolutely a good thing.

That's not to say the trailers were bad, because they did a great job of building the hype and teasing certain elements. But it's also far too common for marketing to give away too much and, even though Marvel didn't just keep things to the first 15 minutes, the scenes later on were almost entirely lacking in context - and it was a context that would've been very difficult to piece together completely, regardless of how well informed you were going in.

That meant we had an idea of what to expect in some areas, so we weren't caught completely off-guard early on, but allowed the film to shock and surprise us as we move through the story. By the marketing only offering up an indication of one tone and vague hints of plot, it allowed the tonal shifts, the character developments, and the plot twists to work much better. You go in and there's so much, whether minor details or huge elements, that you won't have expected, and it means you get to have that thrill of being blown away in the cinema. That's a success of the movie's, but it's also a big success of the marketing too.

What did you think of Avengers: Endgame? Let us know down in the comments.