Avengers: Infinity War Super Bowl Trailer Reactions: 5 Ups & 2 Downs

2. Why So Short?

Thirty seconds is just too short a time to really sell anything, even when you're already as hyped about a movie as everyone is about Infinity War.

That means the actual meat of the story is pretty much missing. In its place we get a mood board selling a feeling rather than story (though it's possible to see something of a timeline here).

Given the expense and the occasion, this would have been the perfect opportunity to unveil a full second trailer (or even to use this teaser as a means to tease that trailer's impending arrival with Black Panther). Because everyone's going to want more than this.