Avengers: Infinity War Super Bowl Trailer Reactions: 5 Ups & 2 Downs

2. Thanos' Mythology

As with the first trailer, this teaser pushes the idea of Thanos being a BIG DEAL without showing too much of him. This trailer is more about selling the idea of Thanos by showing hints of what he's done and what his actions force his enemies to do.

Almost every background scene looks destroyed (aside from in Wakanda) and his shadow hangs over the whole affair until we get another cool look at him. He's living up to his billing even without any of his acts being explicitly shown. That's truly great seeding work.

There's something delightfully cyclical about showing the Mad Titan glowering into the camera with an almost self-satisfied look on his face. We've seen that before (at the end of The Avengers) and that's not the look of someone dealing with defeat.