Late April seems to be silly season for blockbuster and tentpole promotions. Weve got Star Wars piled high to the ceiling, Fantastic Four knocking at the window and Batman v. Superman around every corner.
I blame the early May release date of the new Avengers film, where everybody wants to position their new trailers. Can you imagine what its going to be look in early December, as we get closer to the release of The Force Awakens?
Ahead of todays special IMAX screenings of a slightly extended, massively expanded Batman v. Superman trailer, Warner Bros. have released these two new posters for the film. Theyre certainly the most colourful part of the promotion yet. Should be eye-catching on the walls of our local multiplexes, too.
If I were in charge of this campaign, Id do this design for real. Id layer over sheets and then tear them away as precisely as possible to get the same effect. Thered be some wastage, but movie posters are nothing but a resource sink anyway.
Prints of these designs will be given away at the trailer screenings today, to those fans who were both lucky enough to get tickets to the IMAX event and determined enough to still show up even while the trailer, in a broadly similar edit at least, has been online all weekend.
Batman v. Superman: Dawn of Justice will be with us in March 2016.
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Brendon Connelly has been a film writer since the early 90s, with time on the staff of Orbit Magazine, Slashfilm, Bleeding Cool, Den of Geek and many more. He's a long time teacher of film studies and practical filmmaking classes, and has directed music videos, commercials, short films and more. His favourite film is Terry Gilliam's Brazil, his favourite food is pancakes or crepes, and he tries to live his life by the teachings of Kermit the Frog.