Be Brave and Let Us Choose
The key solution to all three problems unique identity, distribution and audience perception lies in the promotion of two ideals: bravery and variety. British filmmakers must be encouraged to make the films they want to make, with their own identities, and not be overly constrained by notions of what a British film looks like. The BFI and its counterparts must give more money to independent cinemas to promote said films, giving audiences a chance to discover work that they otherwise would never have seen. This will create higher expectations on the part of audiences, resulting in a virtuous circle of rising quality and higher commercial success. Its the hard way to do it, but its also the right way, both for boosting short-term fortunes and ensuring a long-term future for British film.