Cool Stuff: The Best SCREAM Advert Ever?

A couple of weeks ago, before the official trailer for the upcoming fourth addition to Wes Craven'sScream franchise leaked, I was leafing through an old copy of the excellent "adult comic" The Viz and I discovered the following, 'official', advert for the original film amongst the pages. If this isn't one of the best examples of targeted marketing ever witnessed, I don't know where else to look. Genius. And odd...